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Terms of use

Last updated 3 September 2026

Plain terms for using this website. Nothing here replaces a signed agreement for a piece of work.

Who runs this site

Vasudev Kale, sole proprietor, trading as Vitrivis. Mumbai, Maharashtra, India. hello@vitrivis.com

The writing is general information, not advice

The articles here discuss medical communication, healthcare marketing, and the rules that surround them, including regulations that change often. They are written to be accurate and are sourced where sources exist. They are not medical advice, legal advice, or regulatory advice, and they are not a substitute for either a qualified clinician or a qualified lawyer.

Regulations in this field have changed repeatedly and may have changed again since an article was written. Verify the current position before relying on any of it.

No relationship is created by reading

Reading this site, or sending an enquiry through it, does not create a professional or contractual relationship. Work begins only when it has been agreed in writing on both sides.

Who owns what is here

The writing, illustrations, films, photographs and design on this site belong to Vasudev Kale unless stated otherwise. You are welcome to read, share a link, and quote a short passage with attribution. Republishing an article in full, or reusing the illustrations or film, needs permission first.

Any product names, device names or organisations mentioned belong to their respective owners and are referred to descriptively.

Links to other sites

Articles link to sources elsewhere. Those sites are not under this site's control and no responsibility is taken for what they contain or how they change.

Availability

This site is provided as it is. Reasonable care is taken to keep it accurate and running, but no guarantee is given that it will be available without interruption or free of error.

Privacy

How personal information is handled is set out in the privacy policy.

Governing law

These terms are governed by the laws of India, and the courts at Mumbai have jurisdiction.